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Intervideo Upgrades Video Conversion Capabilities With Snell & Wilcox Alchemist Ph.C – HD

State-of-the-Art Standards Converter Meets Growing Customer Demand for HD Programming

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HAMPSHIRE, U.K. — July 2, 2008 — Intervideo, one of the U.K.'s premier independent video facilities for broadcast mastering, standards conversion, and quality assessment, has expanded its arsenal of state-of-the-art services with a Snell & Wilcox Alchemist Ph.C – HD motion-compensated standards converter. By providing unprecedented quality levels for HD video conversion, the Alchemist Ph.C – HD gives Intervideo a powerful competitive advantage for attracting new customers as well as expanding business within its existing customer base.?

"As successful users of Snell & Wilcox conversion equipment since 1994, we've had first-hand experience with the company's track record for conversion performance, equipment reliability, and technical support. The release of the Alchemist Ph.C – HD was highly anticipated in the industry, so it was a natural decision for us to make the upgrade," said Gerry Wade, technical director at Intervideo. "The new Alchemist enables us to offer the ultimate standards conversion quality to our customers and has enabled us to benefit from the current explosion in demand for high-quality HD programming."?

Intervideo recently took delivery of the new Alchemist Ph.C – HD conversion platform to coincide with its 30th year in business. "The Alchemist Ph.C – HD's stellar reputation in the industry precedes it; in fact, our customers both old and new request it by name for use in their SD and HD workflows," said Wade. "Our acquisition of the Alchemist Ph.C – HD has had a definite, positive impact on our ability to attract new business and enhance the services we provide to existing customers."?

"Intervideo is a long-standing Snell & Wilcox customer with in-depth experience in applying our products to all types of conversion tasks. Therefore, they understand, as well as anyone in the industry, our commitment to continually adapting our conversion systems to changing market conditions and challenges," said Joe Zaller, vice president, corporate development at Snell & Wilcox. "As the entertainment and broadcasting industries embrace HD programming, they are demanding unprecedented levels of quality and reliability in an HD conversion system — and no other system comes close to the Alchemist Ph.C – HD in meeting these requirements."

For a closer look at the Snell & Wilcox products being used at Intervideo, visit: www.intervideo.co.uk/facilities_standards.php.

About the Alchemist Ph.C – HD
The Snell and Wilcox Alchemist Ph.C – HD is the product of extensive research into the exacting demands of HD frame-rate standards conversion, producing converted HD outputs of unparalleled quality and clarity that are virtually indistinguishable from the original input. The high-quality output is a direct result of Snell & Wilcox's Emmy^? award-winning Ph.C motion measurement technology, optimized to prevent the motion-related artifacts that are commonly associated with standards conversion in HD video.

More information about the Alchemist Ph.C – HD standards converter and other products from Snell & Wilcox is available online at www.snellwilcox.com.

Intervideo is London's longest-serving independent video facility, specializing in broadcast mastering, standards conversion, and quality assessment. The company has been providing the British and international broadcast industry with technical expertise and unrivalled standards of customer service since 1977. To coincide with its 30th anniversary, Intervideo has invested heavily in high-definition technologies such as Snell & Wilcox Alchemist Ph.C – HD, SONY HDCAM, HDCAM-SR, and Panasonic HD D5 along with a fully functional HD quality assessment suite. Far from looking backwards, the company's investment in new formats and technology ensures that its clients remain at the forefront of the broadcast industry. For more information, visit www.intervideo.co.uk.?

Snell & Wilcox designs and builds the world's most advanced systems for video playout, mastering, repurposing, infrastructure, and live production switching. Providing solutions that deliver immediate value while enabling a controlled and cost-effective transition to HD and file-based systems, the company serves a worldwide base of customers in the broadcast, postproduction, cable, satellite, mobile TV, and IPTV markets. In business since 1973, Snell & Wilcox maintains its U.S. headquarters in Burbank, Calif., and European headquarters in Hampshire, U.K. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia. Further information is available at www.snellwilcox.com.

Snell & Wilcox, Putting Pictures to Work, Ph. C, and Alchemist Ph.C – HD are trademarks of the Snell & Wilcox Group. All other trademarks mentioned herein are acknowledged as property of their respective owners.