Snell & Wilcox IBC2008 Show Preview
Stand 8.B77
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Company Overview
Founded in 1973, Snell & Wilcox designs and manufactures the world's most advanced systems for video playout, mastering, repurposing, infrastructure, and live production switching for the professional film and television markets. This year, the company is celebrating its 35th anniversary and its 20th year as a provider of products for HD broadcasting. Snell & Wilcox is regarded as one of the world's leading video quality authorities, and it serves a worldwide base of customers in the broadcast, postproduction, cable, satellite, and IPTV markets.
Snell & Wilcox has won more than 100 industry awards for its products and technologies, including four technical Emmy? Awards from the National Academy of Television Arts and Sciences in the United States. The company maintains its U.S. headquarters in Burbank, Calif., with European headquarters in Hampshire, U.K. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia. Further information is available at www.snellwilcox.com.
An Infrastructure for Change
At IBC2008, Snell & Wilcox will showcase a range of products that enable broadcasters to transition their operations to HDTV and 3 Gig/sec. operations via a smart, flexible, and centrally controlled infrastructure that can easily adapt to change in today's rapidly evolving broadcasting environment. Snell & Wilcox has an unrivalled track record of solutions that deliver immediate value while enabling a controlled and cost-effective transition to HD and file-based systems. These innovative technologies give broadcasters and content owners the tools they need to provide consumers with the highest-possible picture quality. With Snell & Wilcox's sophisticated solutions for live production, infrastructure, control & monitoring, and conversion, media owners can deliver the high-quality content their audiences demand.
New Products at IBC2008 to Ease the HD-3G Transition
New Intelligent Infrastructure Products
Snell & Wilcox will display a variety of new products for its IQ Modular intelligent infrastructure range. With more than 400 intelligent component building blocks, IQ Modular gives customers the flexibility to construct any type of broadcasting facility. IQ Modular components provide compatibility with 3G emerging standards and metadata-rich infrastructures, as well as current analog, SD, and HD standards, therefore serving as a single flexible and future-proof system that can be easily adapted and expanded as the user's needs evolve.
Modules featured at IBC2008 include IQDSK00, an HD/SD downstream keyer; IQSPI00, an interfacing product with custom-configurable operational control; and the IQSDA2 series of single- and dual-channel SD/HD/3G-capable distribution products. Further additions to the existing modular range include advanced Dolby? E processing enhancements, featuring a unique automatic Dolby? E alignment tool that provides seamless synchronization with smooth tracking delay in a mixed audio environment. Each Snell & Wilcox IQ Module is designed to let broadcasters take control of their transition to digital broadcasting while remaining IT-aware for the next generation of workflow technology.
The new single-unit IQHIP00 is a second-generation Hyperion quality-control engine that offers broadcasters significant new protections when airing high-value, premium television programs. The Hyperion content monitoring system's intuitive algorithms mimic human intelligence to provide dedicated audio, video, and metadata monitoring for all content throughout the broadcast infrastructure, from ingest to transmission. IQHIP00 now features a dedicated local monitoring output in addition to remote IP thumbnailing capability and real-time, frame-accurate content status. Reporting through RollMap, the company's flagship control and monitoring system, provides a rich graphical monitoring environment.
RollMap V3.1 incorporates custom-defined controls, SMS and e-mail alerts, real-time status and event reporting, audio-level metering, and advanced alarm-level masking and filtering. The next-generation RollSNMP V2.3 includes advances in system-level performance and integration of third-party SNMP traps into RollMap. RollCall Control Applet V2.1 includes local and remote control capability with improved responsiveness of system-wide control to ease operational workflows. A full module backup and restore facility helps to maximize operational uptime benefits. RollMechanic eases operator workload by allowing single- or multiple-module cloning with full network backup and restore. An upgrade manager allows the user to carry out product software upgrades on single or multiple units.
QC Station: Advanced Control and Monitoring
QC Station is an automated quality assurance system that leverages the intuitive algorithms of the company's advanced Hyperion content monitoring technology to provide alarms and on-screen display of faults or anomalies in audio, video, and metadata. A stand-alone system that can be incorporated easily into any type of system infrastructure, QC Station significantly reduces the burden of quality assurance in ingest and playout applications and streamlines distributed operations by enabling remote monitoring from a centralized location. By monitoring content quality and makeup according to specific content and branding profiles, QC Station allows quality assurance staff to do more with less. Operators can handle additional video screens, oversee reliable ingest of more content, or manage monitoring of remote playout. In addition to providing sophisticated audio and video monitoring, the system features built-in metadata analysis that is valuable in ensuring compliance with the program schedule and with advertiser requirements.
Alchemist Ph.C - HD TX: New Motion-Compensated Frame-Rate Standards Converter
Optimized for teleports, earth stations, and telcos, the Alchemist Ph.C - HD TX is the latest addition to the Alchemist Ph.C family, acknowledged worldwide as the "gold standard" in conversion performance. By providing simultaneous SD and HD conversion in one compact 3-RU mainframe, the Alchemist Ph.C - HD TX gives facilities a convenient and cost-effective means of entering the international HD program exchange market and delivering top-quality news, live event, and sports programming via fixed services or ad hoc links.
The Alchemist Ph.C - HD TX leverages Snell & Wilcox's proprietary Ph.C motion compensation technology to provide virtually transparent, HD frame-rate conversion between 50-Hz and 60-Hz HD standards for both 1080i and 720p formats, as well as SD frame-rate conversion between 50-Hz and 60-Hz material. Designed specifically for the needs of teleports, the Alchemist Ph.C - HD TX consumes very little space, can be set up and configured easily, and requires no adjustment of controls during use, thus offering users a convenient, space-saving conversion solution with minimal related installation and operational costs.
Enhancements to Alchemist Ph.C - HD
The Alchemist Ph.C - HD motion-compensated frame-rate standards converter now offers simultaneous SD and HD conversion in its compact 3-RU mainframe. This one-box approach delivers HD frame-rate conversion between 50-Hz and 60-Hz HD standards for both 1080i and 720p formats, as well as SD frame-rate conversion between 50-Hz and 60-Hz material. The Alchemist Ph.C - HD also provides motion-compensated HDTV upconversion, downconversion, and crossconversion, making it the most comprehensive conversion solution available in the market.
Alchemist Ph.C - HD now provides co-timed simultaneous SD/HD outputs, each with independent aspect ratio and color space conversion -- a huge benefit for broadcasters wanting to simulcast in both SD and HD. Also new to the system is a seamless timecode conversion option that drastically improves operational efficiency by eliminating the costly and time-consuming use of additional equipment and manual re-editing of timecode information on videotapes. Full support for Dolby? E audio eliminates the need for outboard Dolby decoders and encoders, reducing space, setup, and configuration requirements in replication and dubbing operations.
MachHD: Compact, Cost-Effective Motion-Compensated Standards Converter
The MachHD is a low-cost, compact motion-compensated HD and SD standards converter and format converter with synchronization capability. It offers multi-rate HD/SD inputs and outputs, and is capable of providing upconversion, downconversion, and crossconversion both within and between frame rates. In addition to motion-compensated conversion capabilities, the MachHD handles embedded AES (balanced and unbalanced) and analog audio, and offers a range of additional features such as aspect ratio conversion and colorspace conversion. The MachHD has dual redundant PSU capability and is provided in a single RU housing with remote control capability via Ethernet.
Kudos Plus Family: New HD Standards Converters and Synchronizers
In addition to the new MachHD, Snell & Wilcox will introduce the HD CVR700 SD/HD linear frame-rate converter and the HD TBS700 SD/HD synchronizer. These new products expand the range of the Kudos Plus family while at the same time giving customers greater functionality in a smaller package at a lower price point.
The Kudos Plus HD CVR700 SD/HD frame standards converter performs linear conversion between 50-Hz and 60-Hz SD and HD standards, including both 1080i and 720p HD formats. The unit also provides HDTV upconversion, downconversion, and crossconversion to any frame rate.
The Kudos Plus HD TBS700 is an HD synchronizer that includes HD upconversion, downconversion, and crossconversion to formats of the same frame rate. It also provides synchronization for SD sources. The unit features a half-RU form factor as well as full proc amp controls and an aspect ratio converter.
Kahuna 1 M/E HD: Compact, Cost-Effective Multi-format SD/HD Production Switcher
Snell & Wilcox will introduce the new Kahuna 1 M/E HD, delivering the breakthrough multiformat performance of its industry-leading Kahuna production switcher in a 3-RU mainframe. With the addition of the 1 M/E HD, the Kahuna line now provides the broadest range of mainframes and control panels of any production switcher in the broadcast industry. The Kahuna 1 M/E HD offers a substantial feature set in a cost-effective, entry-level solution for broadcasters seeking the flexibility of a multiformat production environment to enable a gradual, controlled transition to HDTV. Featuring exclusive Snell & Wilcox FormatFusion image processing technology, the Kahuna 1 M/E HD enables seamless, real-time mixing of SD and HD video, in any format, without compromise or loss of quality. Designed for live production environments such as mobile, studio, and news, the Kahuna 1 M/E HD offers a familiar user interface while delivering superior multiformat picture quality in busy, fast-paced, live production environments.
Kahuna IMPAKT DVE Models Group 4: Enhanced Transitional Power
Kahuna's IMPAKT DVE Models Group 4 adds new film effects, global lighting, flag waves, and window blind effects to the IMPAKT 3-D DVE option for Kahuna, giving operators more than 30 film effects and a rich portfolio of dynamic effects models. Additional switcher enhancements being highlighted include the quadrupling of the Kahuna's clip stores, improved third-party integration capabilities through Kahuna Manager, VDCP control interfacing, and a series of new auxiliary panels that provide highly visible source selection of three levels of mnemonics.
Kahuna Fluid Effects: Ushering in the Next Generation of Transitions
For the first time at IBC, Snell & Wilcox will demonstrate powerful new DVE capabilities for its Kahuna SD/HD production switcher, including the revolutionary "Fluid Effects" feature that allows operators to wrap live video around animated models for a highly sophisticated look in live production. Rather than render video and the 3-D model on a separate system, Kahuna operators can select any real-time source and apply it to any 3-D model that has been preloaded onto the switcher.?
Snell & Wilcox Contact:
Jodie Brown
Southleigh Park House
Eastleigh Road
Havant, Hampshire PO9 2PE
United Kingdom
Tel: +44 (0) 23 9248 9110
Fax: +44 (0) 23 9245 1411
E-mail: jodie.brown@snellwilcox.com
Agency Contact:
Susan Warren
Wall Street Communications
Tel: +1 (631) 261 1013
E-mail: susan@wallstcom.com
IMPAKT Photos Link: www.wallstcom.com/SnellWilcox/IMPAKT.zip
Kudos Photos Link: www.wallstcom.com/SnellWilcox/Kudos.zip
Product Photos Link: www.wallstcom.com/SnellWilcox/ProductImages.zip
Snell & Wilcox, Putting Pictures to Work, Mach HD, Alchemist Ph.C-HD TX, Ph.C, Kahuna, Kahuna 1 M/E HD, Fluid Effects, IMPAKT,? Alchemist Ph.C?- HD, Kudos Plus, IQ, Hyperion, RollMap, RollSNMP, RollCall, and RollMechanic are all trademarks of the Snell & Wilcox Group. All other trademarks mentioned herein are acknowledged as the property of their respective owners.
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