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OVERVIEW
The explosion of media distribution platforms
and viewing devices has given consumers
unprecedented control over how they purchase
and watch television content. Driven by
a desire for a personalized - and often
portable - media experience, consumers are
rapidly embracing new content distribution
platforms.
This has created tremendous opportunities
throughout the digital media value chain.
Content owners, distributors and service
providers can now monetize their media assets
across multiple distribution platforms and
target devices, advertisers can more effectively
target specific consumers, and archive owners
can find new ways of creating value from
their assets.
To enable all players to take full advantage
of these opportunities, a new strategy for
media repurposing is required. The challenge
is to create high quality masters that can
be repurposed for multiple distribution
platforms, in an automated, scalable, efficient
and cost-effective way.
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The iCR Automated Content Repurposing Workstation
is a complete end-to-end system for content
repurposing, which can be managed by a single
operator via a highly intuitive graphical
user interface.
iCR's concurrent processing capabilities
eliminate the need for the separate ingest
and repurposing processing steps required
today. As well as enabling content to be
repurposed more quickly than previously
possible, iCR provides tools that dramatically
reduce the costs associated with manual
QC processes. This allows iCR to provide
the lowest cost per deliverable -- whether
the output is for broadcast, VOD, mobile
phones, portable media viewers, or internet
publishing -- while delivering high quality
results.
iCR provides content owners and broadcasters
the ability to create high image quality
digital masters of their assets and then
monetize these across multiple distribution
platforms and target devices in an automated,
scalable, efficient, and cost-effective
way as well as providing high quality, the
system's ability to simultaneously create
multiple deliverables from a single master
increases throughput and lowers costs for
users.
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