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ICR 产品

Encoding, File Conversion & Repurposing

OVERVIEW

The explosion of media distribution platforms and viewing devices has given consumers unprecedented control over how they purchase and watch television content. Driven by a desire for a personalized - and often portable - media experience, consumers are rapidly embracing new content distribution platforms.

This has created tremendous opportunities throughout the digital media value chain. Content owners, distributors and service providers can now monetize their media assets across multiple distribution platforms and target devices, advertisers can more effectively target specific consumers, and archive owners can find new ways of creating value from their assets.

To enable all players to take full advantage of these opportunities, a new strategy for media repurposing is required. The challenge is to create high quality masters that can be repurposed for multiple distribution platforms, in an automated, scalable, efficient and cost-effective way.

 

Automated Content Repurposing Workstation

Ingest Visit the iCR Microsite.

The iCR Automated Content Repurposing Workstation is a complete end-to-end system for content repurposing, which can be managed by a single operator via a highly intuitive graphical user interface.

iCR's concurrent processing capabilities eliminate the need for the separate ingest and repurposing processing steps required today. As well as enabling content to be repurposed more quickly than previously possible, iCR provides tools that dramatically reduce the costs associated with manual QC processes. This allows iCR to provide the lowest cost per deliverable -- whether the output is for broadcast, VOD, mobile phones, portable media viewers, or internet publishing -- while delivering high quality results.

iCR provides content owners and broadcasters the ability to create high image quality digital masters of their assets and then monetize these across multiple distribution platforms and target devices in an automated, scalable, efficient, and cost-effective way as well as providing high quality, the system's ability to simultaneously create multiple deliverables from a single master increases throughput and lowers costs for users.

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